Suyin Aerts
May 18, 2018

Pink is an attitude

Pink is one of those colors that has many associations, both in meaning and for the memories it brings up for people.  This color represents compassion, nurturing and love. A combination of red and white, it is the passion and power of red softened with the purity, openness and completeness of white. The deeper the pink, the more passion and energy it exhibits. Before when I was younger I thought pink was for 'girly' girls, and I was more the rebel kind of girl. But now I associate pink with Women’s Empowerment and empowering girls and women is powerful. I think the increasing number of women leaders is the key to economic growth, political stability, and social transformation. So how do we empower girls and women? And what exactly is women’s empowerment?Surprisingly, there is no common definition of women’s empowerment. In fact, the word “empowerment” does not exist in most languages.  But according to the World Bank: " Empowerment is the process of increasing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes" Empowerment is a process. Through the process, an individual becomes an agent of change. More simply put, it’s the “can do” factor, going from “I can’t” to “I can.” mg_0255-z-notaristips.jpg Foremost, it is a call to action to support girls and young women in self-actualizing their inner power - empower - to truly leapfrog women’s empowerment. The next generation of empowered women leaders and change makers will transform our world. “I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.” ―  Audrey Hepburn So yes, I also believe in pink.   Handtekening Suyin (1)        
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