Suyin Aerts
December 28, 2018

The elevator.

Most people and especially entrepreneurs are letting themselves down with their elevator pitch because they don’t know their value proposition or who it is for. They just rush out a couple of lines to introduce themselves, and forget the importance of tailoring it in length and substance for the current context. Others just fail to keep it simple enough, aren’t prepared for it to actually work and turn into an opportunity, or simply haven’t practiced it enough. Crush these factors and the you will have fun in introducing yourself next time on an event or in an elevator :-) The most important take away I can give you is it is not about you it is about them. Make sure you adapt the length and the focus of your pitch to your audience. What makes you unique? Make them interested in who you are and what you do. What you actually want is to trigger a conversation, it is not about a one (wo)man show. Sparkle, be yourself and inject your personality and passion into your elevator pitch. 009 And do not forget : it’s worth practicing. You can bet each of your favorite music artists invests in a voice coach. You favorite athletes spend hours rehearsing and training. And top keynote speakers spent hours exercising their voice to speak to a crowd, even if they have been many times in front of an audience. There may be situations in which you should be using industry tech terms, however, in the majority of cases you want your pitch to be incredibly simple. Cut the jargon and make sure the average person with no knowledge of your industry gets it. Make sure to highlight what is unique and different about your product, service or company. You need to be different in order to deserve attention. So the next time you enter an elevator, be prepared and stay flexible. Handtekening Suyin (1)    
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