If you just learned how to swim would you rather swim in a blue or a red ocean? Red oceans are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Blue oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. No wonder I chose to get to know more on those oceans and decided to study Blue Ocean Strategy in Amsterdam after wining the Talent Award for Women in Marketing & Communication some years ago. Nice price :-) However since that time and my diploma to swim in blue oceans, 50 meters of further... I see that when we are really able to think out of the box we can also beat competition in the red oceans, and what about rules anyway? Maybe I just do not like to swim that much? Maybe I prefer to surf? Maybe I prefer to fly? Hmmmm when my coach asked me about my favorite animal I said a Puma...Coaches reading this you know what that means right? Yes I said I also liked a tiger, and cheetah... Funny blog, maybe that is what blue ocean is about, ...talk about swimming and ending up by understanding that some battles just need to be fought when you are out there hunting. As long as you know your unfair advantage as my friend Carole Lamarque would say.