Suyin Aerts
January 4, 2019

Your audience is never everybody.

A new year, new resolutions, a lot of dreams that we all want to become reality, but how on earth do we make our dreams come true? If only we could have a one-size-fits-all solution to make it all work. Overnight success does simple not exist I think, it is weeks, months and sometimes years of work to reach every step you want yo make and it might take longer than you think...and the path does not come with a map. We all have a vision for our perfect future and we all believe our story is the truth. When you align your story with other people’s story, you connect, but how can you reach the right people? Take time to learn your people’s hopes and dreams. What’s important to them? How do they want their world to change? What needs to happen for them to feel all is right with the rest of the world? It varies from person to person as to how clear the future is but we are all hoping for something : higher status, more money, more toys, more friends, more holidays,... 012 And the summum would be the ability to do what we want, when we want, right? The right way for you seems the only way. Unless something interrupts your narrative and shakes you to the core, you stick with your story. In other words, it’s fact until you have a reason to doubt it. Our friends have something in common with us — something important. Values. Convictions. Something important to gather around, talk about, and celebrate. So instead of trying to please everyone, strive to please the people that matter instead, so when you share your story, tell it to the right people.

Happy 2019!

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